Questions, answered

Everything you'd want to ask before you join.

Straight answers, no small print games. If your question isn't here, it'll be the first thing your coach clears up.

The basics

What is Momentum, in one sentence?

A real human coach designs the few habits that will actually move your life, holds the pen so you can't quietly quit the hard one, watches your daily logs, and adjusts your plan every week. Not an app. A person.

How is this different from a habit app?

An app reminds you and then watches you drift; it can't be disappointed in you or change the plan when your life changes. Momentum is a person who does both. The app-shaped part, your dashboard, exists only to give you and your coach an honest picture of your days.

What do I actually do each day?

About thirty seconds: open your private dashboard, mark each habit done or missed, and seal the day. That's the whole daily ask. The rest, designing and adjusting the plan, is your coach's job.

Do I need to be into self-improvement or tracking?

No. Momentum is built for capable people who are tired of doing it alone, not for optimisers who love spreadsheets. If anything, we work hardest for the person who's tried and stopped a dozen times.

Is Momentum for someone like me?

Almost certainly, yes. The method works the same whether you're twenty-two or sixty-eight, whether you're rebuilding after a hard season or just tired of not keeping your word to yourself. Every background, every faith or none, every starting point is welcome, and nothing you're carrying is too much for a coach to work with. The one thing we can't supply is the want. If some part of you genuinely wants things to change, we can do the rest with you.

Habits & the plan

How many habits will I have?

Three to five to start. More than that at once and none of them stick, which is the mistake almost everyone makes. Once your foundation is genuinely holding, advanced clients can build up to ten, added one at a time and always designed and approved by your coach.

Who decides my habits, me or the coach?

Your coach designs them from your intake, and holds the pen. You can absolutely talk it through, and they'll adjust, but the plan being theirs to protect is what stops it from quietly eroding the first hard week. That's a feature, not a restriction.

Can Momentum help me stop habits, not just start them?

Yes. Stopping drinking, smoking, processed food, or other habits you want gone is core to what coaches design around, alongside the positive habits you're building. The dashboard tracks both the same honest way.

What happens when I miss a day?

Nothing punishing. The day is logged honestly, it isn't painted red or shamed, and your streak of showing up matters more than a perfect record. The science is clear that a single miss doesn't break a habit; disappearing does. Your coach simply adjusts if a pattern shows up.

Your coach

Is my coach a real person?

Yes, a real human with a deliberately small caseload so they can genuinely know you. You reach them on WhatsApp, and they read your week and reply every week.

How often will I hear from them?

A proper check-in every week, plus you can message them between times when life shifts or you have a question. You're never left alone with a plan that's quietly failing.

Is a coach a therapist or medical professional?

No. Momentum is habit coaching, not medical or mental-health treatment. If you're struggling with your mental health, your coach will encourage you toward the right professional support and never try to replace it.

Does anyone actually check the coaching is good?

Yes, and this is one of the things that makes Momentum different. The Momentum team personally checks in with you on WhatsApp, separately from your coach, around your second week and then roughly once a month. We ask, honestly, whether it's working and how you're finding your coach. It keeps the quality high and it keeps us close to what you actually need. Your answers stay between us.

What if my coach isn't the right fit?

We'll find you a different one, with zero awkwardness. Chemistry matters, and it's our job to get the match right, not yours to put up with one that isn't. Just tell us at one of our check-ins, or message us any time, and we'll move you to a coach who suits you better. Your progress carries over, nothing is lost.

Can I choose a woman or a man as my coach?

Yes. Your intake asks whether you'd prefer a woman, a man, or have no preference, and we honour it. There are no wrong answers and it never changes the standard of coaching you get. Some things are simply easier to say to one person than another, especially the personal ones, and we'd rather match you well from the first day than have you hold anything back.

Money & the founding rate

How much does it cost?

The founding rate is £59 a month, price-locked for as long as you stay, for the first 50 members. After that it's £79 a month. Prefer to commit? £590 a year works out at two months free. No contract, cancel any time.

Why is the founding rate limited?

Two different things are limited, and they're worth separating. First, every Momentum coach only ever holds a handful of clients at once, no matter how many coaches we have, because that's the only way a coach can genuinely know you. That caseload cap never goes away as we grow. Second, the founding cohort is a deliberately small first group who lock this rate for life. We keep it small so we can onboard our first members personally and get the experience flawless before we widen the doors, and because a price locked for life is a promise we can only make to a limited group. It isn't that we can only help a few people, it's that we choose to start with a few we can truly over-deliver for.

Do I pay before or after the intake?

Payment comes first, through secure Stripe checkout. Your private intake form opens the moment payment clears, and your coach builds your plan within 48 hours.

What if it isn't working for me?

Your entire first month is refundable. Show up, do the honest work with your coach, and if it genuinely isn't helping, we refund every penny, no forms and no hard feelings. The risk is ours, not yours, because we'd rather earn your stay than lock you in. And there's no contract, so you can cancel any time and keep an export of everything you've logged.

Data, privacy & honesty

Who can see my data?

You and your coach. Your dashboard and logs are private to your coaching relationship, and if you ever leave, you take an export of everything with you.

Is this really confidential, and will you judge me?

Yes it's confidential, and no we won't. What you share in your intake and with your coach stays private between you and Momentum, and it is never shared or sold. Just as importantly, it's read by people whose whole job is to help, not to judge. Whatever you're trying to change, however far it's gone, your coach has almost certainly helped someone with it before. You can be fully honest here. It's the one thing that makes the coaching work, and it's safe to do.

Are the testimonials and numbers on this site real?

We don't run fake urgency, invented statistics, or fabricated testimonials, on principle. The research cited on our science page is real and referenced; the founding cohort is genuinely limited; and any member stories will only ever appear with real permission.

What if I fall off after a good start?

That's the exact moment Momentum is built for. Your coach notices, reaches out, and adjusts, rather than letting you slip away in silence. The comeback is part of the method, not a failure of it.

Still deciding is still a choice.

Twenty founding places, a coach within 48 hours, and a refund if the first month doesn't work. The risk is smaller than the wait.